Bajaj Electricals

Apr 14, 2022

Bajaj Electricals Limited (BEL) faced challenges in its Air Cooler Business due to the cyclical nature of sales and the lack of suitable financing options for distributors. To overcome this, Cashinvoice provided a unique finance product tailored to the needs of air cooler distributors. The solution included upfront interest collection, principal moratorium, and equal monthly installments for repayment. This enabled distributors to access credit, avail discounts, defer principal payments, and improve their credit scores. As a result, distributors experienced increased business opportunities, while BEL saw potential market share growth, strengthened distributor relationships, and effective sales planning.